PPC (Pay per Click)
PPC (pay-per-click) marketing is a form of online advertising. Advertisers accrue costs when users click their ads. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates.
Part of Google Ads, Google Shopping is exclusive to businesses that sell physical, media or downloadable products online.
By creating and managing campaigns that follow the PPC model you can get Google Shopping to drive targeted traffic to your online store.
Google Shopping enables users to browse and compare prices of products that retailers have paid to advertise. Shoppers can browse these products directly in the top section of Google. As well as shopping ads, known as Product Listing Ads (PLAs), also appear at the top of the Google Search Engine Results Page (SERP).
Google Shopping ads do not run off keywords and instead utilize your actual product information from your store to power their ability to appear when shoppers search on Google.
Instead of bidding on keywords, advertisers and merchants bid on the products themselves to increase their potential to show when someone uses similar or matching search terms.
We use different techniques to make the most of this service, please contact us for more details.