SEO Portfolio Leisure Website.
Landing pages were designed to lead visitors from the initial promotion introduction on arrival at the site through the promotional details and down to the data capture form via terms and conditions. Other information was also available in the form of facility location through integration with Google Maps and direct links to membership pages on the clients main website.
Leisure Offesr is a great way to funnel leads and analyse their data. Various offers can generate different conversion rates but these are generally above the national average.
Leisure Offers was designed and built with the main intention of collecting users contact details for marketing purposes. As a incentive monthly promos, competitions and offers are available to participate in.
The traffic to the data-capture pages is driven by and through various social media platforms and direct electronic marketing in the form of html email and printed marketed material. Each of the many contact forms has a corresponding thank you page that the user is directed to on submitting their details.
The system is linked to Google Ads which then offer the client:
- Further insight into the user
- The advert source which lead the user to the Leisure Offers page.
This then informs the client of the most effective advert sources for a specific demographic so that future campaigns can run at their most efficient.
Leisure offers is a well visited site with great results for the client. With excellent click through rates and the abilty to measure traffics it really helps ROI.